I received this American Soft Linen Bath Mat from Influenster earlier today and love it. 

I gave this gray, fluffy mat a rating of 4 out of 5 stars because of the smell. When I removed the folded mat from the clear, plastic bag, a chemical smell lingered. As for the soft, fluffy feel after hopping out of the shower, I give it 5 stars. I also like that you can throw it in the washer to clean it. 

As for the durability aspect, I can't give my honest opinion yet. Give me a month and I'll update this review.