Good for creating drinks from fresh fruit, mixing with yogurt.  I only wish it would beat egg whites to a stiff consistency.  Still looking for the ideal device to do that easily.  But this is a very good little mixer for liquids.  Cuisinart means quality.  I like all of my Cuisinart devices.  Given a choice of a similar item I'd go with Cuisinart, regardless of price difference.  It's worth every penny for this quality.