I'm very happy with this purchase. I was nervous that the electric flame would look cheap, but the entire unit is gorgeous. It took two of us to unpack it and put it together, but the instructions were very clear and we had the entire unit assembled in under an hour. The white is very white which looks great up against my dark gray wall, but it would definitely clash with off white or ivory tones. The heat output is far greater than I had expected. I like also that it has a timer option. For those with little ones, it does have parts that allow you to secure it to a wall for safety.