I can attest to the longevity of Hamilton Beach products. My first and only hand mixer is a Hamilton Beach, that was given to me at my wedding shower, in 1987. The marriage didn't last,  but my mixer did! Its worked perfectly for over 30 years, so when I had the chance to try a new model, I  was thrilled. This 7 speed pro model is fantastic. It comes with 3 different types of beaters, is very powerful yet is also very quiet. Im so happy with this mixer and im thoroughly impressed with its performance and the long life of Hamilton Beach products.