The brand is actually Zinus! Which ended up perfect because I ordered my mattress from there, so I knew it’d be a perfect fit. The bed was so easy to put together and came with it’s own tools! The ratchet it came with was a breeze! And there was an Allen wrench included too. And I’ll definitely be keeping onto the mallet it came with! All in all I really like how the product came together for my guest bedroom! The product also has a nice matte type finish. It’s not glossy.