We put this rug in our living room and have found it to be very soft and beautiful. My only complaint is that the wool sheds heavily. Once or twice a day, I am still sweeping off handfuls of wool fibers. This is not the actual woolen yarn that is looped to create the rug, but the fibers from the yarn. It does not diminish the beauty of the rug, but it has kept my sweeper going full blast for the first 10 days of ownership. The color is quite light - almost white instead of cream - but we are very happy with how it brightened up the space.  

Pros: Beautiful colors, very soft.
Cons: Heavy shedding of carpet fibers.