This is a very interesting rug with an all-over oriental-rug appearance.  The colors are intense with dark red & dark blue predominating with some creamy accents on a background that is tweedy grey, which can appear beige in  a certain light.  My house is vintage and I  am using the rug in a  bathroom whose upper walls are cream, lower walls, fixtures and tile floor are white.  I have some dark red accents in the room.  This rug really "pops" in this setting.   I'm not sure it would be appropriate in a very modern style house, unless the furnishings were eclectic.