Rug is not black or chocolate, but more of a green, which is disappointing. It also sheds a lot, though after MANY turns with the vacuum it seems to be done shedding. It's still soft and full, meaning the shedding didn't ruin the pile, but it was still super annoying. Better than the rug we had, and the overall color is mostly white so the green tone doesn't bother me too much but it is definitely not the color shown.