It’s outrageously expensive to me, although somehow I’m able to absorb it. I mean if I told my grandpa that I just spent almost 500 for a fan…. Either way, it’s completely worth it to me, for the air purification aspect, I tested many air purifiers￼, few are like Dyson. This is my second Dyson purifier, for a second home. It changes the whole feel of the room for me, making it cleaner, breathable, like no other purifier.