We Purchased This Rug Based On All The Great Reviews, And It Did Not Disappoint! It Isn'T As Soft As A Shag Rug, But Definitely Softer Than Any Other Wool Rug I'Ve Been On And The Colored Parts Are Raised And Absolutely Gorgeous And Plush. The Colors Are A Bit More Vibrant Than In The Photo, But Not In A Bad Way. Love This Rug, So Happy We Splurged On It.