The color is not light blue, it is in the  medium denim family.  It is soft, it lays flat not curling, but I can't see it lasting forever.  I purchased the largest size and it was still under $100 and I am using it for a summer rug and wanted it for a pop off summer color and zip.  It is perfect for it intended use.  It is not a fine area rug and but my expectations fit the price tag. 

Pros: Soft under foot, good color, great price