So the look is great and just what we wanted so that’s ultimately the positive. The negative was that it smells initially like it’s been stored in a chain-smokers basement, it’s taken 3 weeks of constant carpet cleaning and deodorizing and it’s still got a bit of a stench. 

ALSO, and this is key — be prepared for some crazy shedding which is to be expected for a wool rug I guess. Seems excessive tho. 
Great look but it comes with some cons.