I haven't used this rug yet, as I'm still in the process of moving...but at this point I can say that the colours match what is shown in the pictures (maybe a little brighter than expected) and the rug feels soft to the touch. I'm not comfortable giving it five stars, because I haven't tested it completely...but I'll update this once I have.
Update - extremely pleased with this rug and have gotten lots of compliments. Bumping it up to five stars :)