Unless you are a hard core kale smoothie person, this is a great blender for the majority of home cooking needs. (If you want kale smoothies, Zwilling has that covered too. Check out the Enfinigy Blender.)  This machine comes with all the features of high-end blender - pre-set blending cycles, ice crushing, variable speeds - AND it comes with single serve blending jar so you can blend-and-go in the mornings. Good power and very good grinding blades make quick work of frozen fruits and spinach. Comes in bright red, sleek black and clean white. And is very attractive on the counter.