I think the product was definitely worth the money. It was on sale for around $60 when i bought it, I think and price higher than that would be a rip-off (especially knowing that the lighter gray one is $90+). It did come smaller than expected, but I can partially blame myself for this because there is a photo with a diagram offering the measurements. I have a 12 week old kitten that absolutely loves the tower, but I believe she will end up out growing it. I think this product would be a good choice for a kittens first cat tower, but you may have to consider upgrading to a larger one later on.