Three stars because I have an iPhone in an otter box and this little gem wouldnt hold the thickenss of the phone in the case. I dont know many people that have a phone thats not in some sort of case, so kind of a fail there. 
I tried using for my iPad, but again too thick and when in portrait stance, the octopus holder was unstable. 
I have an Octopus theme in the family room, so I kep it and added it as a decorative piece. 
Maybe it could be a note holder, card holder or menu holder, but not a phone holder.