I know each time I need adhesive, that this tape is going to give me the quality and control I expect for the projects I am using it for. It's been that way as long as I can remember. From pics on my desk to my art projects on my fridge, all are secure - more reliable than most bandaids!! It never lets me down. My grandchildren are able to work with it easily, as it's sturdy and doesn't jam up on your fingers. Less waste and that texture works the best when it's time for wrapping a gift too.