I ordered this pillow because a hotel I stayed in used these.  In the hotel this was the most comfortable pillow I had ever used so my expectations were very high.  I've had it a week now and at first it had so much loft it was almost too much for a side sleeper.  After a few days it has settled down and probably just right.  Very full fluffy pillow.  Nice rebound in shape when you lift up your head.