First of all, I love that this has a slower first speed because my other one was very fast and sometimes you don't need it to be that fast.  I like that this comes with a snap on case to hold all the beaters in. It also has a heel and bowl rest that is really nice when I need to set the mixer down.   It also has a turbo boost button.   Overall this is a great hand mixer that comes with some wonderful features.  I have used it a few times now to make various cookies and cakes  and it has held up well.  I highly recommend this hand mixer.