I am a bedding snob, I admit it.  With that being said I LOVE these pillows so much.  They are soft and firm at the same time.  What that really means is that although they are very soft they hold their shape well and when I wake up they feel just as good as when I went to sleep, even after laying on them all night!  So so happy with this purchase.  I hadn’t had my last pillows for long and didn’t like to have to buy new ones because they cost so much but I just didn’t like them.  So glad i took the risk on these new pillows.  Worth it!