I use this in the morning right before walking out the door. I wake up and get out the door within 20 minutes so every minute counts. I love it because it's so fast, and I can have it brew while I'm getting ready. I love almost everything about it since, pre-keurig, I was almost never able to make a drink in the morning. The only con I have is the amount of space available to put a cup. The "to go" tumblers are too tall to fit underneath so I have to dirty a mug and pour the drink into my tumbler when I want to take it with me. But that's not a huge issue. Overall, great product. I've already recommended it to friends and family.