I would say it's more rust than pink.  I love the composition of the piece.  I was surprised to discover that the design is not woven into the rug.  It is stamped on top of a muted beige and gold woven rug.  I've had it a week and sadly one of the gold strands has come loose, probably because I'm walking on it constantly.  It's not for high traffic areas.  I hope I can trim it without affecting the integrity of the rug.  Looks great at night, but looks cheap in daytime.