Oh wow.  This surpassed our expectations.  We LOVE it.  Way softer than other jute rugs we have felt or our friends have.  (sorry friends) I know I will get asked several times where did you get this rug???  It looks amazing too.  I also have two large dogs and so far they just love to lay on it.  Nothing is coming up or unraveling.  I will update this if it starts to happen but how it is made I can't image it will.  Thanks WAYFAIR!  Great price and GREAT RUG!!!