I bought this for the colour and freshness it would bring to the room and it does deliver on that point.  As with all bedding purchases ( having travelled to many textile miles in Asia) there is a chemical smell so you do need to launder before use.  The wrinkling of the fabric is nutso.  Not exactly thrilled, but I'll steam out as it's a comforter and not duvet.  They truly should have used a longer staple cotton for this design as it is quite fresh and beautiful.