Buying rugs online can be risky but thanks to so many customer reviews and photos I felt comfortable taking the chance.  Happy I did.  This is a lovely deep red color.  No pinks or plums to be found.  It does lean toward a true maroon in dim lighting. The fringe is not too long and has knots that give it a finished and tidy look.  The threads on the fringe are ivory which I’m very happy with as white would get dirty looking super quickly on the floor.  The pattern is pretty.  Crisp.  Not haphazard looking. I also find that the low pile doesn’t show foot prints, so another plus.  I’ll be eventually putting a bed over this so I don’t plan to get a rug pad, but if you have hard surface floors and no plans to stabilize the rug with the weight of some furniture, I’d recommend getting a rug pad as it scoots around pretty freely on my wood floor.  These photos were taken within 30 minutes of unrolling the rug so I’m confident that it will lay nice and flat in no time.  I’d recommend.