I spent a great deal of time figuring out which white shag rug to purchase. I chose this one based on reviews and size. Unfortunately it did not work in the space I purchased it for so I returned it. I did notice that it shed quiet easily. The pile is quiet high. Very soft. It is white, but not as white as the trim in my bathroom. It appeared slightly off white in comparison. If not directly next to white trim it will appear very white.