This is a high-quality option for family and pet-friendly shag. This is an off-white colour. There are no yellow undertones. Not a bright, snow white - it's slightly darker. Like an oatmeal, but a lighter oatmeal. This makes it a great option for hiding stains. It vacuums easily with our Dyson, even using the beater bar. I've included photos with and without filters so you can see how it looks in bright, natural lighting. It did smell quite strong for a week, but it's poly so to be expected. Now there is no issue with smell. It's a softer shag - not viscose soft but definitely plush and your kids, pets, and husband will enjoy the feel! Highly recommended for high traffic areas.