I purchased this wool rug on sale and was delighted with it.  The colors and description were very accurate, especially when inspecting the photo with the rug on the floor (otherwise the colors were brighter, in the straight on picture).  It is thick and soft and as you can see, my dog claimed it as his spot, right away.  
I have not noticed any pilling, but with a new wool object it should be expected for awhile as we use it.