We bought this mixer for a house warming party that my wife sister was having. It wasn't our first choice we wanted to get a hand and stand mixer but it was out of stock and the BOSS (wife) didn't want to wait for it till it was back in stock. After a few days viewing similar products here, and at other online retailers, we chose this one because we thought it was the perfect product that matched her sister persona. The price was great, and we liked that it has its own storage case for the attachments and that it also came with the dough hooks which other mixer didn't, and we liked that we had multiple color option to chose from, and another plus was the one day shipping which it came in handy since the party was in a few days. And we got the product in about 4 days, nothing was missing from it and her sister loved it.