The price is reasonable, except that it is not a good product. It makes watery weak coffee which is for me, undrinkable. I wasted about half a bag of starbucks french roast on several attempts to tweak the process and the coffee is flavorless each time. I read the directions until I memorized them, so it was not a case of misuse on my part. I called Wayfair & the rep told me it must be defective so they promptly sent me a new one. The first use made drinkable coffee (???), then after that, each batch was brown water, just like the first unit. So Wayfair refunded my purchase. Wayfair's service is really good.