From the instant I put the beds on the ground, my cats were like magnets to that thing.  And that is even though it was dinner time and they are usually demanding little things.  I am impressed, so far, but it's only day one, so we'll see.  At that price though, I wouldn't mind if I had to replace it once or twice per year.  My only dislike is the color.  I selected charcoal, it looks like insulation.  Not cute.  Next time, I'll try the white.