I've been a fan of memory foam mattresses for more than a decade, and I have owned some familiar name brands. I doubted that a mattress at this price point could measure up, but I was wrong! While this is a softer style of memory foam than my preference, it's still very comfortable and supportive. Like other reviewers, I did find it TOO soft at the edges -- plan to sleep a few inches from the edge of the bed if you don't want that "rolling" feeling. For this price, though, a great choice!