The colors in this rug are exactly as shown on this site.  I used the magnification tool to view the colors closely because I have ordered a new sofa in blue and wanted to make sure it will match.  I am still taking a chance it will match because the sofa has not come in, but there are so many shades of blue in the rug that I don't think it will be a problem.  Going for a coastal cottage feel in my living room and this rug is just right.