This rug has a beautiful texture.  The color is gorgeous.  Its on the lighter/more golden side of jute.  Sometimes jute rugs can read a bit more tan/beige but this one is more golden beige.  Lovely.  Also, it is softer looking (and feeling) than a traditional jute/sisal rug.  I decided to put in bedroom because it has a more elegant look to it than another jute rug that I ordered.  Hasn't been walked on yet so cant say how it will hold up.