It’s PINK! Light pink, but still pink. It appeared to be more of a champagne color to me. I’m so disappointed with the color. 

That being said, OMG the fur is so soft and luxurious. If you want a pinkish fur blanket you’re going to love this. I have a king size bed, and it fits perfectly. I wish it fit on my daughters bed, because she would love it! 

Not sure if I will return it.