Rug seems more of a 'yellow' cream than a white cream... ( I hope this makes sense). 
Also is quite thin. I did consider numerous other rugs but decided on this one. There is no comfort in the rug due to the thickness, I have two small children who play on the rug in the living room and myself and my partner find ourselves both on the floor too, so a bit disappointing that the rug isn't comfy, it is like like lying on a thin blanket. Delivery was fast.