This is my third Cuisinart coffeemaker. I love that it has a water filter. I love that it is white, this way I can keep it super clean because I will see immediately if its dirty. I love that it makes a beep when the coffee is ready. I love the overall look of this coffeemaker, looks clean and great on the countertop. Its also great that it has a reusable filter. I think anyone who buys this will be happy.