As long-time Brita customer, I just wanted to say how pleased I've been with the vastly improved design of the standard filters over the originals. The old ones allowed tiny charcoal filtration bits to float up into the filtering chamber. While I always knew they were harmless, they just weren't aesthetic. Aesthetics and harmony in my daily life are very important to me. The choice of pitcher styles and colors is nice in that way, too. I think it's great that Brita continues to innovate with all its product designs and positive environmental actions: Bravo, Brita! [This review was collected as part of a promotion.]