I totally love this blow dryer and highly recommend it. It's not real loud, it has high, medium and cooling heat. It dried my hair quick and no frizz. I have curly hair and so far I used to have my curls look fresh and it worked great. I also dried my hair straight and it was smooth and soft. I have had several blow dryers through my years and on a scale 1-10 I would give this a 10. It works better than over priced blow dryers.