We installed the fireplace today - it was very easy (we just need to hide the chord which has a simple solution).  There are so many light settings.  I was worried it would stick out from the wall too much but its great (we will be installing a hanging mantel above it which will make the depth even less noticible).  The heating function works nicely.  You can hear the unit when its on but the white noise makes it seem more like a real fire in my opinion.  Overall great product and great price!