From someone that grew in Eastern Asia, rice is really life to me. Rice is definitely part of me as an asian, I grew up with the lifestyle of eating rice 3x a day and that is normal, so when I got this product I am very very excited to the highest level! When I got the product I noticed that I could set my cooked rice to keep it warm anytime I want, by then I am very impressed to the thought of I finally could eat warm rice every meal, not the same with my previous rice cooker that I have to still turn it on and so much process involved. Very easy to navigate the features and all. I like the color. Plus I can cook up to 5 cups! And that is so amazing!!! Definitely recommended to all my friends and family.