I got this because it looks nice on the counter and it was advertised as being quieter than other blenders.Pros: it looks nice, takes up less space on the counter than other blenders, blends a very smooth smoothie. I like the 1-min blend auto setting.Cons: stuff really gets stuck on the sides inside the container and it's not that easy to open it and scrape down the sides and run it again - when you open it the liquid can easily get everywhere because you're having to flip it upside down. it's not any quieter than the other blender I had (a nice kitchenaid). It's not that easy to clean, and if I don't clean it with soap and water every time (a hot water rinse does not do the trick) it quickly becomes stinky and yucky inside.I'm going to keep it, but I don't know if I'd recommend it to friends.