I enjoy the noise level of the fan, it is nice to be able to have it on even high settings and not have it disrupt my environment. In the past it has been hard choosing between cool air and quite. I am a light sleeper so I appreciate being able to stay cool and have a quiet room at the same time. I like the design, it is small and the stand does not take up much room. Even though it is small and quiet it is still very powerful if you choose it to be (per the air level you select). It is also, compactable very light weight and flexible it can be adjusted backwards (90 degrees). It also has a 5 year warranty ( I am always one to go for products that warranty). My favorite features are that it is easy to take apart to clean, 90 degree tilt and low noise.