I thought I was purchasing a higher-end version of the rug pads offered by Wayfair, but this is much thinner and less cushioned than I expected and have seen before in rug pads I've purchased at discount home goods stores at the same price.  I'm using it under a natural jute rug, though, so cushioning is less of an issue for me in this instance given the rug isn't meant to be soft.  So, I'm keeping it.