When my old kettle broke, I decided to get this new one with built in Brita filter and I absolutely love it. First impression was it looked a bit plasticky, but once in use filled with water and lit up blue, especially in a darkened kitchen, it looks really cool. The filter included gives me confidence that my water is free of any nasties and I do think it gives a better tasting cup of tea. Can't notice it so much with coffee as it's a much stronger taste to start with. Overall I'm really please with a kettle that looks and feels well built and gives nice tasting water for hot drinks.