Bought this standing lamp as a reading lamp in a rather dark room.  If all three lights are on, it is REALLY bright.  We use it with just one on for reading and it is great.  The ability to turn the lights was the selling point for me.  Knocked a star off b/c of the UL sticker that keeps it from being usable 360 degrees.

Pros: Bright and Versatile
Cons: UL Sticker in obvious spot