It is a beautiful rug and very soft!  Colors have just a little washed out look, which I like, but very colorful as shown! It came folded, but rolling it up for day before laying flat did the trick in getting it to lay flat.  The only negative is that the width of the rug is not 9 feet (I bought the 9x12), but around 8'x10 1/2!!! If you purchase a rug pad, allow for that.  Also, since this rug is a low pile, and my rug pad was 1/4" thick, I had to trim off 6 inches from the width of the pad  and even 6 inches from the length of the pad so that the rug would lay flat at the edges.
UPDATE:  I was wrong about my measurements.  My new rug is not 9x12 as ordered, but 8'8" x 12".  LOVE the rug so much, I've ordered another for the dining room!