After almost a year of trying to decide on a new rug, I am so glad I went with this one!! The quality is excellent (Loloi branding on all the binding and packaging), and the rug is so soft and the colors even more beautiful in person. The rug also laid completely flat after a couple days, with no weird smells that you can sometimes get with a new rug. I haven’t noticed any shedding at all, either. Definitely would purchase again!