Definitely adds a lot of color to a room. I like to do most of my furnishing muted and then add color through decorations. I feel like adding a pop of color on the floor is a tasteful way to do it - especially if you have hardwoods or in my case darker hardwood floors... it breaks up the massive ammount of dark brown color under foot. I liked the design on this and b/c I live in the South, wanted a short pile (e.g. not terribly hot) rug.