Even though I was pleased with the appearance of the rug, I have not been able to cure the problem of creases and wrinkles that appeared when placing the rug on the floor.  I called your service department and was told to reverse roll the rug.  I have done that and 'no improvement'.  It appears the rug may have tightly rolled for a lengthy time.  I have purchased a number of area rugs from other outlets and have never faced this problem before.