We use and wash towels frequently, on average once a day in a commercial setting. After 2 months of use we started seeing deterioration of the fabric, especially in the decorative band across the top and bottom of the towel. There's also significant shrinking in that prevents the towel from looking good. The towel we previously purchased through wayfair was exceptional but they no longer carry it and this was the towel that was recommended to be comparable quality and price wise. We have an unusually high expectation of appearance that is not the standard in the industry so this towel may be a good option for a hotel type setting or a lower use setting but for our use it was just OK. Until we are able to find an alternative, we will be re-ordering this towel.