For this price point I was expecting a much thicker, nicer fabric. Even the little tag with care instructions was plasticy and cheap, sort of like what's attached to a $5 vinyl liner and not the fabric tag with metallic stitching you might expect to find on a higher end item. The tag itself is not important to me in and of itself, I just feel like this is a cheap cotton curtain that someone is trying to pass off as a high end luxury item. Sadly this is becoming more and more common online these days. Just because you pay more doesn't mean you get a better item. If you don't mind overpriced, slightly rumpled, thin cotton with a mysterious odor, and you reeeeally like the look of this one, then perhaps this is the shower curtain for you. Happy hunting.