I absolutely love the rustic and unfinished look of the wood. We have received lots of compliments on this wine rack. 
My only complaint would be with the brackets and screws that come with the wine rack. They seemed way to flimsy for how heavy the wine rack would be hanging off the wall with 40 bottles of wine. We ended up not using the brackets and created a ledge for the rack to sit on so that we could properly secure the rack to the wall.