I found I love this pillow. It's the perfect combination of firm yet soft. It's not so firm that my neck is kinked but not so soft that it goes flat, but still holds it's shape. I don't have to move it around all night to get comfortable. I also don't sweat on it like others. Unfortunately, my husband does not like it. He said it's too flat to start with and he likes to roll his pillows up, which can't be done with this pillow.