This pillow is firm. But it also seemed a little too full. It lifted my head too high up and it was uncomfortable. It felt like my head was propped up. I've been using the pillow for a week, it has "settled" and I can use it without so much discomfort. It's a little too full for me, but all pillows flatten after time. I'm sure it will be just fine once it flattens a bit more. I do like the firmness. Most pillows that say firm really haven't been. This one is firm!