I do like this pillow alot. I was looking for a pillow that held its shape and offered continued support thoughout the night and that's what it does well. I was hoping for something firmer however. Some reviews rated it as a medium firm pillow but I would not say that at all. It is medium soft. A bonus is that you can costumize the thickness of the pillow which made a huge difference for me. I would recommend it as long as you don't need a very firm pillow.