I purchased this a few weeks ago for my 78 year old mother living on Lake Michigan in the UP of Michigan.  They had their first snow in October and she was complaining about her electric blanket not working.   I got on line ordered this mattress pad she received it in a few days and couldn't be happier.
It is terrific, the quality is very expensive, soft and it doesn't feel like she is sleeping on wires.  Thinking about getting one for myself and my kids for Christmas!

Pros: Great price, it was double at the department stores!  Super quality, fast delivery.
Cons: none yet