It was ironic that I was selected to try this as I had just purchased a well known luxury name brand dryer after realizing an All-In-One styler was completely frying my hair.   When my new Conair arrived it was interesting to see how similar it was to the luxury item.   The only features Conair did not seem to have were the magnetic attachments.  I actually didn't even miss them because I don't usually switch attachments anyway.  I think this is a great Ionic dryer for a lower budget than the big names.  The results are very good and the power is SUPER powerful.  I would definitely recommend this one to others!!!