This Kingsdown mattress arrived completely “assembled” (no unrolling) in a clear wrap. The delivery team brought inside for me free of charge. It is very plush, comfortable, with a firm back support but soft surround. It is not too hard at all, I like soft mattresses. It is of high quality, nicer than my previous Serra mattress. You can also register this mattress with Kingsdown the company and they will send you a gift even if you purchased via wayfair.