I love the color, sort of a soft salmon. The weave is a bit puzzling, though. the looped side of the towel (which you might think should be on the outside) is on the back of the towel. Intentional design, or production flaw, I’m not sure, but it’s not enough to discourage me from such a good buy. These are substantial, soft, absorbent towels. I’m very pleased with the purchase.