This was my first time to purchase a rug online, so I relied on the reviews to help me make a decision. As others have mentioned, the golden color shown in the product photos are way off. It is more in the brownbeige family, not gold. Exactly what I was hoping for (thanks to the previous reviewers!). This is a nice, thick rug that feels great under your feet and is soft enough for a toddler to crawl around on. The design is absolutely beautiful. I love it!