Looking for a new towel set that can provide comfort but also durability, I've heard of the turkish type of towels for a long time now and happy to report that so far so good! It was soft out of packaging but recommended that it be immediately thrown in the washer and dryer to make it fluffy. The color is true to picture, I got the red burgundy type and it is very pleasing to look at it.  It holds water well and gets the job done, I like all the sizes it comes in as well, very useful!