I love my rug - love the round shape in the center of our living room!  Absolutely no bad smell and it was very soft - even better with the round pad underneath. Shipping was great and quick. The only reason I didn't give it all 5 stars was because it wasn't as white as it appeared in the picture.  It is called "ivory", but it actually is a little more "oatmeal" colored. I think it will be fine, especially with a chocolate lab who loves to lay on it, but I was expecting it to be more "cream" colored.