Fluffy, comfy, perfect amount of fill. Also the pillow came with an extra protector which made it super easy to wash. I slept on it for about 3 weeks and all the neck and back ain I had before was gone! And now I realize that I was sleeping on a pillow too thin. Ever since I got the side sleeper from pillow guy, it's been so supportive and love waking up in the morning. This is on my list for holiday presents. (everyone is getting pillows)