I have been looking for a rugged cooler that can keep ice for a long time. I purchased this cooler and you can tell it is made of high quality materials. You can't tell difference from the more expensive coolers that don't keep ice as long.  My neighbor has one and this is what sold me on it. He told me it will keep ice for 7 days. I am very impressed. The only thing I think that will take a bit to get used to is the handles. I like the closer, lid and and seal. I am excited to see how long this cooler will last. I am sure it will last forever.