I did quite a bit of research before purchasing the Vitamix Immersion Blender and because of the high reviews and because I love the quality of my Vitamix Blender and Food Cycler, I chose to purchase this one. Most recently I have been making various versions of Baba Ganoush; I can't even begin to tell you how easy it is to blend the roasted vegetables and how smooth my concoctions are. This little machine is powerful; no cordless machine could ever compare.