I am pretty fussy about kitchen dish rack and other storage items.
I have been looking for a while to replace my simple human, which i had bought the same one a second time after the first became very worn looking.
The second started to look the same as the first at the end, and i really thought for the money it should have lasted more than 2 years.
This kitchen aid, i love the way it is designed.  you get a lot more space in depth, and the wide open side that faces the sink i think is great.  Much easier to put odd size items in.  
It also has a much wider drain that goes to the sink.  My last one had a little piece that wouldn't stay in.
It has a great look as well.
I'll let you know in 2 years if i feel the same way.