The thing I really love about this mattress is that it has a very "plush" soft feeling, yet somehow, it's still very supportive.  When I lay on it, there is no indentation where my body weight pushes the mattress down, like you'd normally have on a soft mattress or a memory foam. It's very supportive and still feels plush and cloud like to lay on.  Supposedly, it has a "dynamic response memory foam" in it.  If you have slept on memory foam before and didn't like the feel of it...this is nothing like your typical memory foam mattress.  It does not give that same contour feeling where your body molds to the shape of the mattress.  If that's what you're looking for, this might not be right for you. If you want a mattress that supports your body, yet still feels cozy and soft...it's great! I can't speak to the longevity of the mattress, but I know Beautyrest has a good reputation, so hopefully it'll last a long time. Highly recommended!