I was very nervous about purchasing these euro shams as I had previously ordered a different set by this manufacturer which were far too big and sloppy looking on. However, I love the sweet ruffled look of these, and I read a review on here which said the shams seemed to run a bit small, so I took a chance. I'm SO glad I did!! They fit my 27 inch euro pillows perfectly, and they look amazing with my shabby chic bedding from another store! I'm so pleased! This is the overall sweet, semi-retro, tranquil look I have been wanting, and I finally have it! Not to mention, Wayfair's shipping is very fast!! Love it!