I always wanted a jute rug. I love the texture of it. This is the best quality Jute rug anywhere. It's thick yet soft, sheds only minimally, and does not have much dirt falling out of  it as some do. A little initial odor will dissipate quickly once you roll it out. I have a very thin rug pad underneath. I get compliments on how soft it is. (I don't allow shoe wearing in my house!) If you see a rough fiber out of place just tuck it in or cut it off. And, don't worry about stains - my dog already threw up on it and my neighbors dog peed on it. I was right there to sop it up with paper towels on top and underneath, sprayed with a little Resolve and blot, blot, blot till the cows come home!  You can't even tell. It still looks perfect and smells fine! Act fast and don't be afraid to use two rolls of paper towels. It's worth it to save this gorgeous rug. So don't shy away if you have kids or pets. And feel free to walk on it with bare feet, that's the best thing for keeping the rug supple.