The design is more elegant than the website pictures depict.  I like the whitish-grey hue and it looks like a more expensive rug than it is.  The sheen or look does change with traffic (you can see traffic or "scuff marks" as the rug fibers change direction) but how much that shows or doesn't depends on the angle of lighting in the room.  I plan to use a premium rug pad to make it look thicker than it is and to keep the rug in place as mine sits in a high traffic area.