Just as pictured as long as the sunlight isn't directly hitting it, otherwise it looks a bit paler. I didn't notice till I had gotten and laid out the rug but the border is not solid. The lighter brown mingles in the darker brown of the border as part of the design, you can see it if you zoom in and look. Also it was pretty difficult to get the rolled up edges down when I laid it out. I ended up using strong grippers and placing 2L bottle of sodas on top to help straightening it out and allow it to stick properly.