Love this rug! Brightens up our living room. True to colour shown. The white is slightly off white but is only really noticeable if you have a lot of white accents/furniture paired up with it. My only complaint is what others have mentioned, it does shed quite a lot. We've had it for about 2 months now and it is still shedding. The rug also piles up quite a bit so there's little balls of the grey fabric all over it. Just requires regular vacuuming. Also, my husband has spilled dark beer on it twice and it didn't stain at all which was a huge relief. All in all, I would buy again and recommend it.