We remodelled our entire beach front home this year.  I am not an interior designer, but, I do no the look and feel that I am trying to acheive.  I spent months trying to decide the color, texture and size of the area rug for the living room.  I even once tore a picture of an advertisement for carpeting out of a doctor's office magazine, something I would normally never do and frown upon those that do.  On my relentless search one day, I simply found the exact coloring.  I am ecstatic.  It is simply perfect.  It was well worth the wait.

Pros: It is plush, the colors vivid.
Cons: There isn't one downside.