It looks great and is generally easy to apply, but it is not removable. I messed up a piece and tried to reposition it, it will not move.  the whole brick ripped off leaving all manner of the backing behind.  I have no clue how I will remove this when I get tired of it.  I definitely purchased this because it said it was removable. Also you have to cut it in the "grout" lines of you will be able to see the foam core when you're walking and looking at the wall perpendicular.  receiving no instructions for it and its false removable advertisement is why I am giving it this this rating.