I didn't believe the "quiet blender" description for this product, but wow was I wrong! This blender is powerful and the quietest blender I've ever owned. I often get up early and make myself a smoothie to take to work- my whole house hates it because the blender always wakes them up. After I got my Black and Decker - PowerCrush Digital Quiet Blender they didn't even know I had made my smoothie; they actually slept through the whole thing! I also love the digital options. It's a great looking blender that functions exactly how I want it to. [This review was collected as part of a promotion.]