We chose the frigidaire 36' induction cooktop because its a great value.  All of our other appliances are Frigidaire professional brand but we preferred this model because it uses touch controls and where as the professional model has obtrusive knobs.  When we were shopping around for a cooktop I had no intention of getting an induction cooktop but this was priced less than other brand (GE, Whirlpool, Samsung) non-induction cooktops so it seemed like a no brainer.  This induction cooktop make cooking and clean up a breeze. [This review was collected as part of a promotion.]