I have owned a Vitamix for the past 11 years.  I recently upgraded to the A2500.  I really like the look and feel of the new clear color lid.  I also purchased the 48 ounce container, along with the blending bowl starter kit and the blending cups.  I do cooking demonstrations and batch cooking.  The versatility of this appliance and added attachments makes the Vitamix an appliance that I use every day.  I have been using the A2500 for a little over a month and absolutely love it.