What a difference! I'm so pleasantly surprised at how much smoother and silkier my hair is now that I use the Conair SmoothWrap dryer. While still powerful, this dryer has a slightly softer and not quite as hot "blow" than my prior, less expensive Conair dryers, but it still dries quickly without damaging my color-treated hair. Now, my hair looks and feels as nice as it does after my stylist dries my hair at the salon. And, my hair still has nice body. On second or third day hair, it restyles just as nicely and looks like I just washed it. I was skeptical about whether the premium price for "ceramic and ion" technology would be worth it, but it definitely is for me.