Purchase process-I kept this item as wish list and regularly checked the price. As soon as the price showed reduced for WayDay, I bought this. Happy!
ShippingDelivery-Top notch service. Free shipping. Fedex pple were very kind enough to drop it in our patio as we have front facing open patio.
Quality of product-Very good quality. Its a machine wood but strong and heavy pieces. 
Assembly-Instructions were very easy to follow. Each piece was marked with numbers and instructions had pictures with numbers. It took me alone 3 hours. Its better to have 2 pple towards last step to attach glass door.
Fireplace-Very good heating, about 30-45 mins for 500 sq ft room. The fire effect looks very nice.
Overall - Overall the product looks very durable and quality.
Why I gave 4 star instead of 5 star- The right side glass window is little small, thus there is small gap between window and the fireplace hold. Left side properly fit without any gap.