I purchased this rug two months ago in hopes of replicating my grandma's wool Persian.  Obviously, it is nowhere near the quality of her rug, but it absolutely gives me the look I desired.  I've received many complements.  It sits in a high traffic area and has handled it well.  The ivory was a but lighter than I expected, but was not an issue at all. Very soft. I have carpet liner underneath, but it's plush enough to not need anything. The very day it arrived, my sneaky kitty decided to knock a planter over onto it! It was very easy to clean. (I use my Dyson multi-floor with the bristle rotation turned off.)