It gets pretty dirty quickly with hair products, etc. hitting it everyday combined with wet feet etc. We get a lot of comments on these though. We washed them and they came out ok in terms of color. They held up REALLY well in terms of washing. We added a little bleach the second time and they came out much better. We'll see how long they keep going. White is always a risk, but the quality of the rug is really good and I'm picky.