The InfinityPro By Conair Heat Protect Ionic Ceramic Dryer lives up to its claims. I have short, straight, bleached hair so I was excited that the dryer's ionizing function smoothed out my frizzy ends. I was able to skip flat ironing!  I followed the manufacture's directions which recommends using the "low" setting; I also used the air flow concentrator for volume. It took a few minutes longer to dry my hair but was well worth it. You can actually hear & feel the heat self regulate to prevent hot spots. Overall I was impressed with this dryer and prefer it to my more expensive one.