I did not receive this My K-Cup Universal Reusable Coffee Filter for free from  influenster in return for a honest opinion, But I will give an honest opinion anyway.
I originally purchased a couple for use in a Keurig K70 and they were so much better than  any of the other after market coffee filters I had accumulated over the years, even the grey  My K cup. Since then I had gotten a 2.0 Plus 575 and got a couple of 2.0 My K-Cup® Reusable Coffee Filters.

After using the 2.0 My K-Cup and the My K-Cup Universal, I found that I prefer using the My K-Cup Universal Reusable Coffee Filter when using my own ground coffee. Glad to finally get a filter that brews a good cup.