The pictures (with gray walls and white window frame) are true to color and style. They do let a good amount of light through, which was perfect for our windows on either side of the fireplace. I liked these shades for their color. I have found that some bamboo shades look splotchy and too shiny. These are one uniform color with darker striping. Easy to install. Another added plus is that they come in a variety of widths. We were worried we would have to order custom blinds, costing hundreds of dollars....so glad we found these instead!