Sitting on it in the store it felt much softer. Sleeping on it is a different story. It's great if you need a really firm bed, but I have not slept well at all for the 2 weeks I've had this mattress. I toss and turn on it all night because it's too hard. I purchased it because I wanted a mattress that was cushy, yet firm, but I don't find it in the least bit comfortable. I ordered a 2" memory foam topper and I'm hoping that will make it easier to sleep on. The whole point of buying this mattress was to avoid having to top it off with something else. Fingers crossed that the memory foam topper does the trick, otherwise I just wasted a lot of money.