Having owned both a 7-Qt KitchenAid and an Ankarsum mixer, I can confidently say this Profile stand mixer surpasses them both. Its brushless motor delivers superior torque, resulting in cooler dough temperatures. I can even mix my brioche dough at a lower speed compared to my KA, which is a significant improvement. The timer and reverse function, including the active stir mode, are incredibly useful.

The built-in scale is a bit of a mixed bag. It can be slow at times, and the 5-gram increments might not be ideal for all baking needs. However, the accompanying app is a great feature. I frequently use it for active stir functions and to follow guided recipes, particularly those from King Arthur Flour. The auto-sense recipes are somewhat limited in their current selection.

Compared to my other mixers, this mixer is more expensive. However, I believe it's worth the investment due to its superior performance, robust construction, and more features.