It's just the softest pink I've ever seen. I'm retired and live by myself now so I can go ahead and buy all these pretty things. It started out with buying sheets for a 2nd bedroom; then I thought I may as well get a new set for my bed too. And since my down duvet is 18 years and getting threadbare, I ordered a duvet. And well, if If I'm getting a new duvet, Ill need a new duvet cover and while I'm at it I may as well replace the mattress cover. And I purchased a mattress too (only thing I didn't buy from Wayfair)