I love KidKraft products; they're sturdy and durable and more realistic-looking than the junky plastic stuff usually seen at toy stores. 
This laundry play set is really cute...my only dislike is the pink portions of the item; I ended up spray-painting the pink panels with a neutral off-white color before assembly; to go better with my home decor and our white KidKraft vintage kitchen next to it. 
Boys love to play "house" just as much as girls, especially the younger kids. I feel that pink furniture in the "house centre" subtly designates it as a girly area, which isn't the case in my home & childcare :)