Beautiful rug! Its an ivory colour not white but this is what I was looking for. It does shed, not sure how long this will happen for as we just got it. Also, there is some off gassing or new rug smell. Im sure its normal but it definitely smells so Ill be moving it out of the nursery for now until it settles. Hope it wont take long because I really love how warm and cozy it feels in this room now!