This is a great rug!  It’s not too thick and not too thin.  When I first unrolled it, the shag was very matted down, but the instructions recommended you either use your fingers to loosen the fibers or to use a plastic comb.  I used a plastic pick type comb and it worked perfectly.  It did require some heavy books to flatten it completely, but that is to be expected.  It is definitely an ivory color, not plain white, but it still goes well in my room that has a lot of pure white in it.  I definitely recommend this rug!