This filter looks stylish, sleek and modern with nice control buttons. It has multiple great features like sleep mode and an app for controlling it. The quietKEAP technology actually works, it's basically silent when it's purifying the air which is great!!! It has Air Quality Indicators so it scan for impurities and starts to filter once detected. We were cooking at home and it got a bit smoky in the house and that thing kicked on right away. It takes out pet odor too! Also, in the time of this pandemic it is nice to know this filters bacteria and viruses with its 3-stage filtration. Another plus is that the filter lasts a long time before you have to change it, and I am all for low maintenance.