I ordered a down and a down alternative to see which one I liked best. Since I could only try one at a time I decided to start with the down one and asked my wife if she wanted to try the down alternative and hesitantly she said yes. Well I guess she liked it since she up and stole it, threw away all her other pillows and only sleeps with the down alternative. I never even got to try it, she just took it and never gave it back so I'd say that's a good sign.