I can compare with at least 5-7 similar products. I bought and tried a lot of waterproof pads. First of all it was very hard to find 100% cotton, I found only this one.
Other waterproof pads that I used started to leak after I washed them few times. Some of them got very rough because it was made of synthetic fabric. 
I'm very happy with this mattress pad and bought second one. 100% cotton top, soft, do not leak after few years of use. It dries very quickly after washing. I do not use dryer for waterproof pads.