We have an Rtic and we have family members with Yetis. Both are awesome coolers, however not always convenient. They’re bulky and take up a lot of room. When we’re looking for a day trip from camp, or packing a cooler into the suitcase, it’s the Icemule we reach for. Ice rention for a beach day in Mexico was superb! A pack to carry lunch in for fishing on the Kenai was excellent, which then doubled back to carry our catch along the banks and back to camp. You just can’t beat it. We have the 33L and a sibling has the smaller size. Both are great options depending on what you’re looking for!