Very red!  I wanted this wreath for my front door but it is so thick, the glass storm door mashed it so I couldn't use it there.  It is a plus that the wreath is so full, but not for what I needed.  I will keep anyway, because it is a beautiful wreath and the color is definitely "Firebush" red!  I hung it on my mantle and it looks pretty but now I still need something for front door!  P.S.  It was well packed and very secure when received.