Sooo Hollywood glam.  This rug is a true white.  However, depending on the light, it tends to pick up the color of what it's near.  I have mine on a beige bedroom carpet and it seems to take on a beige tint.  An unexpected and cool trait.  It's very shiny and soft and sort of looks like a faux fur, polar bear if you will.  Lots of fun and very glamorous.  It also has a nice suede type backing.  Much better quality than I expected.  You won't be disappointed with this rug.  I would not recommend it for a high traffic area because it's so white and shiny.