KitchenAid will never stop surprising me! How we could possibly think that blender can be cordless? We always cooking on kitchen close by any socket, but this “beast” is moving you to a next level! if you have a big kitchen you can easily use it without cord wherever you want ( I personally use it outdoor while BBQ, on my kitchen island and even at the park with family). The main plus - I am not using cord at so its not tangle and bother me anymore. Only if you charge it. do you think thats it? NO - how powerful blender itself, silent, parts perfectly sealed and material high quality… as everything what KitchenAid produce. Thanks for great quality and another kitchen helper.