This is a GREAT rug!  Per some other reviews, there are two textures - the gray design is softer, almost cashmere-like.  It's a bit lighter in color than it looks here online, which is really nice. The rug does shed a bit, but I'm sure that will go away after a few vacuums. The white part is more of a cream/off-white, which is great so it doesn't show dirt too easily.  Also feels thick and so comfy walking barefooted. Actually feels like a very high-end rug.  I highly recommend!