This is a thick wool rug with a contemporary design, and soft on the feet.  I have had this rug for almost a year, and when I first got it, there was some shedding but it stopped after a few months.  The base color of the rug is lighter than what appears in the pictures.  The reddish strip is more a burgundy color instead of a fire engine red.  I have received many compliments on this rug and it still looks brand new even with my dog laying on it.