The rug is very beautiful and looks GREAT in our living room, and it's tremendously soft and fluffy underfoot. It flattened out without issue as well. However, we've had it barely a week and a half and two missteps with shoes have left it stained with dirt despite carpet cleaning - a bit of a letdown on the nice white surface (basically, we couldn't get out a pale to midlevel gray all long where the person walked). Totally get that white rugs will get dirty, however, was hoping that at least with some cleaning we wouldn't get full on STAINS immediately...