Unfortunately reality of buying rugs is: the best array of options is online, but returns are a pain (finding a way to re-wrap the carpet after you open the plastic + paying $30-$40 for return shipping). 

After pouring over all the customer review and photos (THANKS!), I landed on this rug. It's great, and very much what I expected. It's soft (although it's EXTRA nice with a rug mat), and has a sheen. Primary color is an off-white/ivory (I understand what people mean by the yellow-tinge. I think my photos represent it well? It's there, but it's fine), and the design includes: dark gray, rusty/almost red, beige/tan, as well as a light blue.

I've only had it a few weeks, so I can't speak to durability. However, in my research I learned that shag rugs really only have an expected life span of 2-7 years, so it's kind of what you're getting into if you want a super soft rug.

Overall: I'm satisfied with my purchase.